1-800-Flowers agrees to sell PersonalizationMall.com, Things Remembered to PlanetArt for $45 million cash
FLWS•1-800-Flowers.com agreed to sell PersonalizationMall.com and Things Remembered to PlanetArt for about $45 million in cash, with closing targeted within weeks.
1. Sale agreement
1-800-Flowers.com said the sale is aimed at sharpening its focus on core brands, strengthening its balance sheet and funding strategic growth initiatives. A commercial agreement is expected to keep select PersonalizationMall products available to its customers. The deal is subject to customary conditions; fiscal 2027 guidance issued Sept. 10, 2026, excluded the transaction, and the company plans an update with its first-quarter results.
