Survey finds willingness to shift electricity use, but adoption remains low
YouGov survey shows 49% of Germans are willing to shift electricity use to track volatile wholesale prices; 6% use dynamic tariffs.
Adoption hurdles center on satisfaction with existing contracts at 36%, lack of smart meters at 22%, concern about higher bills at 20%.
Operational burden remains a barrier, with 18% citing the effort of manually adjusting consumption to fluctuating prices.
Customer data example indicates unmanaged dynamic-tariff usage can more than double power costs versus automated control, highlighting execution risk for high-load homes.
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