22nd Century Group appoints Katherine Rouse-Bailey as VP of Marketing
XXII•Appointment to support marketing expansion
22nd Century Group appointed Katherine Rouse-Bailey as vice president of marketing, expanding marketing to lift VLN brand awareness and retail sell-through.
The marketing push targets the second half of 2026, aiming to increase consumer trial and repeat purchases across a widening commercial footprint.
Rouse-Bailey brings 20 years of consumer health marketing experience, including brand portfolio roles at Johnson & Johnson, Galderma, and Nestlé Health Science.
