3M has launched Ask 3M, an AI-powered digital assistant that gives industrial customers self-service access to technical expertise across 49 technology platforms. The tool currently supports industrial adhesives and tapes, helping users evaluate materials, compare options, and solve application challenges with verified 3M documentation, and will expand into more categories.
3M has introduced Ask 3M, an AI-powered digital assistant available at ask.3m.com that provides industrial customers with direct, self-service access to the company’s deep technical expertise. Built on verified documentation from 49 technology platforms, the tool aims to streamline product evaluation and decision-making without lengthy email threads or site visits.
Initially focused on industrial adhesives and tapes, Ask 3M allows users to pose plain-language questions—such as selecting the right structural adhesive or comparing tape options—and receive instant, documentation-backed recommendations. The interface links suggested products to authorized distributors and enables users to download source documents directly within the conversation.
3M plans to extend Ask 3M’s capabilities to additional product categories over time, supporting smoother product discovery and faster application troubleshooting. By reducing technical support turnaround, the tool is positioned to enhance customer satisfaction, accelerate project timelines, and potentially lower 3M’s support costs.
