The company launched Toki, an IP-guided character designed to foster curiosity and confidence in children during one-on-one English lessons. Integrated across online classrooms and product interfaces, Toki guides students through lessons to boost engagement and emotional connection. Since 2021, 51Talk has expanded into Southeast Asia, the Middle East and East Asia, focusing on sustained development over rapid expansion. The rebranding aligns with its strategy to deepen brand recognition, enhance retention and support the next phase of international growth. To commemorate its 15th anniversary, 51Talk rolled out a global brand refresh that introduces a unified visual identity and simplified user interfaces. The redesign aims to deliver clearer navigation across digital platforms and strengthen consistency in communication touchpoints.