60% of Investors Seek Charitable Giving Advice, T. Rowe Price Eyes Service Expansion
A survey of 1,000 wealth management clients found 60% of investors want financial advisors to design charitable giving strategies and manage donations. T. Rowe Price is evaluating expansion of its philanthropic advisory offerings to capture this demand and potentially boost fee-based assets under management.
1. Survey Reveals Growing Demand for Charitable Advice
A poll of 1,000 wealth management clients found that 60% want structured guidance on charitable giving, including tax-efficient strategies and donation management, pointing to a gap in current advisor services.
2. T. Rowe Price Considers Service Expansion
T. Rowe Price is weighing the launch of a dedicated philanthropic-advisory team and new digital tools to integrate donation planning into its wealth offerings, aiming to deepen client relationships and grow fee-based assets under management.