62% of Americans plan to buy secondhand this holiday season, ThredUp report finds
TDUP•ThredUp’s 2026 Holiday Resale Report found that 62% of Americans plan to buy secondhand this holiday season. Secondhand shoppers expect to allocate 37% of their holiday gift budgets to resale items, rising to 45% among millennials.
1. Holiday resale plans
ThredUp’s report found that 62% of Americans plan to buy secondhand this holiday season. Secondhand shoppers expect resale items to account for 37% of their holiday gift budgets, rising to 45% among millennials; 55% of Americans said one-of-a-kind, vintage or hard-to-find secondhand gifts in excellent condition appeal more than new, mass-produced alternatives.
