LSPD•Lightspeed Commerce research found that 71% of Americans spend more to secure deals. Black Friday and Cyber Monday shopping intentions rose to 59% in 2026 from 48% in 2025, and shoppers expect to spend an average of $430.
Lightspeed Commerce research found that 71% of Americans spend more to secure deals. Thirty-eight percent have bought extra items to qualify for free shipping, while 35% said late-night sales prompted purchases they would not have made during the day. AI recommendations prompted unplanned purchases among 30% of Americans, and 40% have used AI tools during holiday or major sale shopping.
