82% of consumers plan holiday private-brand purchases, Advantage Solutions report finds
ADV•Advantage Solutions and Daymon’s Holiday 2026 report found that 82% of consumers plan to purchase private brands, while 87% expect holiday grocery spending to remain steady or rise.
1. Holiday shopping plans
Advantage Solutions and Daymon released their Holiday 2026 Private Brand Intelligence Report, based on two national surveys with more than 2,000 responses from adults responsible for household shopping. The report found that private brands influence retailer selection for 71% of consumers, seasonal flavors appeal to 77%, and 69% seek to balance healthy choices with holiday indulgences.
