£9.4B Deepfake Fraud Surge Sparks Cybersecurity ETF Demand After 4.7% Drop
UK consumers lost £9.4 billion to AI-driven deepfake fraud between November 2024 and November 2025 as scammers cloned executive voices and fabricated endorsements at scale. Amplify Cybersecurity ETF plunged 4.7% but stands to benefit if companies boost spending on identity verification, behavioral analytics and zero-trust security.
1. Surge in AI-Driven Deepfake Fraud
Over the year to November 2025, AI-powered scams cost UK consumers £9.4 billion, with fraudsters cloning executive voices, fabricating endorsements and generating thousands of personalized pitches in minutes.
2. Amplify ETF Performance Reaction
Amplify Cybersecurity ETF declined 4.7% as investors digested the rapid acceleration in deepfake attacks and reassessed near-term fund flows into cybersecurity strategies.
3. Outlook for Security Spending
The scale of AI-driven impersonation is expected to shift cybersecurity budgets toward core infrastructure, driving greater investment in identity verification, real-time behavioral analytics and zero-trust architectures represented in the ETF.