96% of EV Owners Would Buy Again, Tesla Model 3 Scores 804
96% of BEV owners would consider another EV purchase as satisfaction hits record highs, with premium segment average rising to 786 points. Tesla's Model 3 led with 804 points and Model Y scored 797, cementing Tesla's dominance in customer satisfaction.
1. EV Ownership Satisfaction Soars
The 2026 U.S. EV ownership study found 96% of BEV owners would consider another electric vehicle purchase, marking the highest satisfaction level since the survey began. Premium segment average satisfaction rose to 786 points, a 30-point increase year-over-year.
2. Tesla's Dominance in Premium Segment
Tesla's Model 3 led premium EVs with 804 satisfaction points and Model Y followed at 797, both surpassing the 786 average. Competitors like BMW i4 (795) and iX (794) trailed just behind these leading models.
3. Mass-Market Rankings and Trends
In the mass-market segment, Ford Mustang Mach-E topped with 760 points, while Hyundai IONIQ 6 (748) and Kia EV9 (745) also ranked high. Overall mass-market satisfaction averaged 727 points, up from 725 last year.
4. Retention Post Tax Credit End
With federal EV tax credits ending in September 2025, high owner satisfaction becomes crucial for repeat sales and brand loyalty. Tesla's strong satisfaction scores may help offset potential new-customer headwinds by reinforcing owner retention.