A2Z Cust2Mate completes acquisition of Israeli retail media company Hedia
AZ•A2Z Cust2Mate completed its acquisition of Hedia, which had about $20 million in audited FY25 revenue. The deal included $8.4 million in cash, 833,333 restricted shares, about $7 million funded through a bank term loan and up to $6.7 million in performance-based payments.
1. Acquisition terms
A2Z Cust2Mate completed its acquisition of Hedia, an Israeli in-store retail media business. Hedia is estimated to contribute about $2.3 million in annual adjusted EBITDA based on its historical results; it will retain its brand, with Meron Gal as CEO and Ofer Gal as chairman.
