A2Z Cust2Mate signs in-store retail media agreement with HaStock

A2Z Cust2Mate signed an in-store retail media agreement with Israeli retailer HaStock, expanding their existing smart cart partnership.

• The deal grants exclusive in-store retail media and advertising rights across HaStock stores, adding to existing on-cart media rights.
• The agreement term is set at 24 months.
• The arrangement increases media inventory beyond smart carts to additional in-store touchpoints.