AB InBev-commissioned Oxford Economics study says bars support 2 million jobs, add $126 billion GVA - BUD News | RalliesAB InBev-commissioned Oxford Economics study says bars support 2 million jobs, add $126 billion GVA
B
BUD• Oxford Economics study on bars' social and economic role
- AB InBev released an Oxford Economics study on the social and economic role of bars across Brazil, Mexico, South Korea, the UK, and the US.
- Bars support more than 2 million jobs across the five markets, contributing about USD 126 billion in gross value added.
- Survey results showed 72% see bars as a positive local economic contributor, 77% cite a shared atmosphere, and 69% cite stronger social connections.
- Demand was tied to major sports viewing, with 51% planning to watch the FIFA World Cup 2026 at a bar.
- Policy signal: 58% backed more local government support for bars, with the UK highest at 74%.
•
