Abercrombie & Fitch Opens Three-Story SoHo Flagship with Heritage Meets Modern Concept
ANF•Abercrombie & Fitch opened a three-story SoHo flagship at 520 Broadway with its first “Heritage Meets Modern” design blending archival storytelling and contemporary fixtures. The three-floor store features expanded apparel assortments, a debut accessories section and exclusive New York City and USA merchandise.
1. Store Launch and Location
On June 5, Abercrombie & Fitch opened its new flagship at 520 Broadway in SoHo, spanning three floors and operating daily from 10 AM to 9 PM. The location reflects the brand’s 134-year New York heritage, situated between Spring and Broome Streets in a prime shopping district.
2. Heritage Meets Modern Design
The store debuts the 'Heritage Meets Modern' design concept, blending archival storytelling displays—such as a 1911 Saranac cord suit and a 1960s Rainbow Pond jacket—with contemporary millwork, mosaic tiling and customizable fitting room lighting to honor the brand’s evolution.
3. Expanded Product Offerings
Across the three floors, the store presents an expanded assortment of men’s and women’s apparel, including signature denim and 'Office Approved' collections, alongside the brand’s first dedicated accessories section featuring footwear, sunglasses and bags. Select exclusive New York City and USA-themed merchandise enhances the lifestyle offering.
4. SoHo Expansion Continues with Hollister
Later this month, Hollister will open a store at 547 Broadway, occupying the former Abercrombie SoHo location. This move further increases the company’s neighborhood presence and underscores its strategy to diversify retail concepts within key urban markets.
