Academy Sports Unveils Rewards Mastercard with 5% Off and 2% Cash Back
ASO•Academy Sports and Outdoors launched a tiered myAcademy Rewards Mastercard offering 5% off everyday Academy purchases, unlimited 2% back on non-Academy spending, and up to $30 in instant and milestone rewards. Enhanced loyalty benefits and upgraded digital tools aim to deepen customer engagement across its 300+ stores and boost sales.
1. Program Launch and Partnership
Academy Sports and Outdoors has nationally rolled out its new myAcademy Rewards Mastercard in partnership with Bread Financial. The program positions the card at its center to drive payment volume and deepen customer loyalty across its network of over 300 stores.
2. Reward Structure Details
Cardholders receive a $15 welcome offer, 5% off every day at Academy, unlimited 2% back on non-Academy purchases, a $15 birthday reward, $25 after $500 annual spend, $30 off an initial purchase over $30, and a $50 bonus for $500 spent outside Academy within 90 days.
3. Digital Ecosystem Upgrades
The company has upgraded its website and mobile app to streamline enrollment, reward tracking, and redemptions. These enhancements are designed to increase program adoption, encourage repeat purchases, and support incremental revenue growth in both in-store and online channels.
