Adidas Q1 Profit Jumps 13% to €482M on 14% Sales Growth
Adidas posted Q1 net profit of €482 million, up 13% year-over-year, on sales of €6.6 billion, driven by 31% apparel growth and 4% footwear growth. Latin America became the No. 1 region and the €500 Adizero Adios Pro Evo 3 shoe commands a resale average of €2,627, underscoring premium demand.
1. Q1 Financial Results
Adidas reported net profit attributable to shareholders of €482 million for Q1, a 13% increase year-over-year, on sales of €6.6 billion, up 14% at constant exchange rates. Apparel sales surged 31%, while footwear growth reached 4%, reflecting strong consumer demand despite inventory pressures.
2. Regional Performance Highlights
Greater China and South Korea delivered robust double-digit growth in both footwear and apparel, while Latin America, fueled by World Cup jersey front-loading, rose to become Adidas’ top region. Europe remained flat amid heavy discounting and over-inventory, prompting cautious outlook comments from the CEO.
3. Product Momentum and Premium Demand
The €500 Adizero Adios Pro Evo 3, showcased for London Marathon winners, saw average resale asking prices of €2,627, highlighting strong premium interest. Upcoming launches include the F50 Elite cleat and hyper-boost walking shoes, as well as adaptive Supernova Rise 3 models targeting athletes with disabilities.