Adidas Q2 operating profit rises 5% to EUR 574 million; revenue climbs 13% to EUR 6.74 billion
Outlook raised for 2026
adidas lifted its 2026 revenue growth outlook to 9%-10% and reiterated its operating profit target of about EUR 2.3 billion.
Channel and spending trends
Direct-to-consumer revenue grew 25%, while wholesale revenue increased 6%; marketing and point-of-sale spending jumped 30% to EUR 924 million.
Q2 revenue and profit growth
adidas Q2 revenue rose 13% to EUR 6.74 billion, delivering the company’s highest quarterly total on record.
Operating profit increased 5% to EUR 574 million, while operating margin narrowed 0.7 percentage points to 8.5%.
Profit from continuing operations climbed 6% to EUR 398 million; gross margin improved 0.8 percentage points to 52.5%.
