Adjust report shows global shopping app sessions rise 15% in H1 2026 - APP News | RalliesAdjust report shows global shopping app sessions rise 15% in H1 2026
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APP• Adjust flags sustained e-commerce app growth in H1 2026
- Applovin unit Adjust flagged sustained e-commerce app growth in H1 2026, with global shopping app sessions up 15% YoY.
- Global e-commerce app installs rose 2%, driven by North America with installs up 46% and sessions up 26%.
- Paid acquisition took a larger share of growth, with the global paid-to-organic ratio at 0.72, up 26% from 2025.
- Cost pressure persisted, with North America the priciest region at CPI USD 3.12, up 14%; global median CPI held at USD 1.08.
- India posted the steepest CPI decline, down 57% to USD 0.10; marketplace and classifieds led day 1 retention at 19%.
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