Adobe and Disney announce multi-year strategic alliance for AI-powered tools
DIS•Adobe and Disney announced a multi-year alliance, including work on generative AI models tailored to Disney properties and collaboration on emerging technology development.
1. AI collaboration
Adobe and Disney announced a multi-year strategic alliance to support Disney innovation with AI-powered tools. Through Adobe Firefly Foundry, Disney will work directly with Adobe on generative AI models tailored to Disney properties; the alliance also includes collaboration on emerging technology development across Walt Disney Studios’ StudioLAB and ESPN Edge.
