Adobe, Disney enter multi-year alliance to develop AI-powered creative tools
DIS•Adobe entered a multiyear strategic alliance with Walt Disney to develop AI-powered creative tools for production and storytelling. Disney will receive early access to technology and dedicated engineering and research resources.
1. AI creative collaboration
The partners will develop proprietary generative AI models tailored to Disney properties for production-ready creative outputs. Work with StudioLAB and ESPN Edge will focus on creative workflows, sports fan engagement and new uses for ESPN's archive.
