Adobe expands NVIDIA partnership to accelerate AI-powered creative tools
ADBE•Adobe expanded its NVIDIA partnership for AI-powered creative applications, cloud video processing and personalized customer experiences. RTX Spark optimization delivers up to twice the performance in Photoshop, Premiere and Substance 3D, while early Frame.io tests showed faster embedding generation and processing latency, and smaller search proxies.
1. Creative tools and video
Adobe said RTX Spark optimization delivers up to twice the performance in Photoshop, Premiere and Substance 3D. Early Frame.io tests showed approximately fivefold faster embedding generation, four- to fivefold improvement in P95 processing latency and approximately 80% smaller search proxies.
2. Personalized experiences
Adobe said Brand Concierge, optimized with NVIDIA Nemotron open models, will become available to enterprise customers later this year. NVIDIA also selected Brand Concierge to provide personalized customer interactions on its website.



