Adobe extends Heathrow partnership to deploy agentic AI in passenger digital experience
ADBE•Adobe expanded its partnership with Heathrow Airport to deploy agentic AI across the airport’s digital channels. Heathrow aims to use the technology to personalize services for more than 84.5 million annual passengers, while its website, which has more than 50 million yearly visitors, will run on Adobe CX Enterprise.
1. AI across digital channels
Adobe expanded its long-running partnership with Heathrow Airport to deploy agentic AI customer experience orchestration across Heathrow’s digital channels. The airport aims to use the technology to deliver AI-driven personalized services to more than 84.5 million annual passengers.
2. Website and AI search
Heathrow’s website, with more than 50 million yearly visitors, will run on Adobe CX Enterprise, including Experience Manager. The rollout also includes Adobe Brand Visibility to improve how Heathrow information is surfaced across AI search platforms.
