Affirm has partnered with financial technology platform Esusu to pilot a rent payment program that allows eligible renters to split their monthly rent into two biweekly installments at 0% APR. Under this initiative, there are no hidden or late fees, no compounding interest, and applications are underwritten on an individual basis to ensure affordability. Esusu will report on-time rent payments to the major credit bureaus, enabling renters to build credit history while aligning their largest monthly expense with their pay cadence. The pilot remains in early stages, with no firm rollout date announced.

Affirm’s gross merchandise volume (GMV) surged from $20.2 billion in 2023 to $36.7 billion in 2024, representing a 38% year-over-year increase. No-interest loans accounted for the majority of this growth, expanding by 74% in the first quarter ending September 30. The company attributes this momentum to rising buy-now, pay-later adoption among younger consumers and strategic integration with major e-commerce platforms and digital wallets, which collectively drove a 70% gain in total partner volume over the past year.

After reporting a $1.2 billion operating loss in 2023, Affirm reduced its loss to $87 million in 2024 and achieved its first GAAP-profit quarter with $63.7 million in operating income. Management projects GMV of $47.5 billion for fiscal 2026, targeting an operating margin of 7.5%. These improvements reflect the company’s focus on simple-interest lending, merchant fee revenue, and disciplined underwriting, as it positions itself to capture market share from traditional credit products and capitalize on regulatory shifts in consumer finance.