AG1 CEO Cole Leverages Weekly Customer Interviews for $131B Market Expansion
AG1 CEO Kat Cole said her team conducts multiple weekly customer interviews to guide product language and innovation based on feedback. She highlighted the US dietary supplement market’s $68 billion size in 2025 and projected growth to $131 billion by 2033 as a driver of AG1’s expansion strategy.
1. Customer Feedback as Innovation Catalyst
Kat Cole emphasizes that AG1 holds multiple interviews with customers each week to capture the exact language and product requests needed for new supplement development. This structured feedback loop informs feature prioritization and ensures offerings align with user needs.
2. Rapidly Expanding Supplement Market
Cole noted that the US dietary supplement market reached $68 billion in 2025 and is expected to climb to $131 billion by 2033. AG1 plans to leverage this projected growth by tailoring its R&D and marketing to high-demand wellness segments.
3. Leadership Shaped by Diverse Career Path
Cole’s rise from hourly roles at Hooters to executive positions demonstrated the value of hands-on experience and operational insight. She credits her varied responsibilities—from waitress to vice president—for building her calm decision-making and customer-centric approach.