Agassi Sports Entertainment launches global “Let’s Play” pickleball, padel club expansion platform

Initial international expansion is expected to focus on Germany and Australia, with Stefanie Graf to lead the Germany effort and Darren Cahill to lead Australia.

The company said no facilities have been acquired yet and no definitive acquisition, partnership, collaboration or franchising agreements are in place.

Agassi Sports Entertainment launched “Let’s Play,” a global pickleball-padel club platform targeting acquisitions, partnerships, collaborations and franchising.

The company said the strategy targets a branded network of destination clubs integrating facilities with events, coaching and technology-enabled experiences.