Agassi Sports Entertainment partners with Sinclair, Tennis Channel on media advertising
AASP•Agassi Sports Entertainment entered media agreements with Sinclair Television Group and Tennis Channel. Sinclair will receive equity consideration for advertising inventory across both partners’ television, digital and social media platforms, supporting awareness of planned apps, events and merchandise.
1. Media agreements
Agassi Sports Entertainment entered media agreements with Sinclair Television Group and Tennis Channel to expand its racket sports reach. Sinclair will receive equity consideration in exchange for advertising inventory across both partners’ television, digital and social media platforms. The advertising will support brand awareness for planned apps, racket sports events and merchandise.
