AGCO Adds Ritchie Implement as Full-Line Dealer Covering Six Wisconsin Counties Starting April
AGCO will onboard Ritchie Implement as an authorized full-line production agriculture dealer in southwest Wisconsin, operating a full-service Barneveld facility and a parts and service hub in Lancaster effective April 1, 2026. The dealership will support Fendt, Massey Ferguson and PTx equipment across Dane, Grant, Green, Iowa, Lafayette and Sauk counties under AGCO’s FarmerCore model with on-farm service trucks for maintenance.
1. Dealer Appointment Details
AGCO will appoint Ritchie Implement as an authorized dealer effective April 1, 2026, operating a full-service location in Barneveld and a parts and service hub in Lancaster, Wisconsin.
2. Product and Service Coverage
The new dealer will offer sales, parts and maintenance for Fendt, Massey Ferguson and PTx equipment across Dane, Grant, Green, Iowa, Lafayette and Sauk counties, deploying dedicated service trucks for on-farm maintenance and repairs.
3. FarmerCore Strategy and Impact
This expansion leverages AGCO's FarmerCore hub-and-spoke distribution model to enhance on-farm support, aiming to boost equipment uptime and reinforce customer access in a key Midwest agricultural region, strengthening AGCO’s North American dealer network.