AI influencers risk eroding brand trust, HubSpot analysis finds
HUBS•HubSpot’s analysis warns that AI influencers could reduce production costs but erode consumer trust. Brand deals with AI social accounts fell about 30% in the first eight months of 2025 versus the same period in 2024, while a survey found 53% of consumers less likely to buy from brands using AI in social content.
1. Trust and engagement risks
HubSpot’s analysis says AI influencers can lower production costs but risk eroding consumer trust, potentially offsetting savings. Brand deals with AI social accounts fell about 30% in the first eight months of 2025 compared with the same period in 2024. One cited survey found 53% of consumers were less likely to buy from brands known to use AI in social content, and another study found 26.4% would actively engage with AI-influencer ads.
