AI reshapes telecom and media operating models, ISG says
III•ISG's 2026 global report says telecom, media and entertainment companies are redesigning operating models around AI, weighing investments by expected revenue growth, customer value and operating efficiency.
1. AI drives redesign
Slowing traditional business growth and rising infrastructure costs are driving telecom, media and entertainment companies to modernize around measurable commercial and operational returns. Potential revenue opportunities include data monetization, AI-enabled personalization and dynamic pricing, while fragmented data, governance challenges and organizational resistance continue to stall large-scale deployment.
