Alan Walker to Headline Enhanced Games Concert Streaming to 100M Homes
ENHA•Enhanced will feature Alan Walker in its opening concert for the inaugural Enhanced Games, streaming live on Walker’s YouTube channel (one billion monthly views) and on Roku to over 100 million homes. The performance includes Latin star Farruko (44 million Spotify listeners) and surprise guests to expand global reach.
1. Concert Lineup and Artists
Enhanced has secured Alan Walker, who has surpassed 100 billion audio and video streams and commands 47 million YouTube followers, to headline the opening ceremony of the Enhanced Games alongside Latin star Farruko, who provides 44 million monthly Spotify listeners, plus unannounced special guests to enhance global appeal.
2. Streaming Distribution and Audience
The opening concert will air live on the World of Walker YouTube channel, which averages one billion monthly views, and will simultaneously broadcast on Roku platforms reaching over 100 million homes across North America, setting the stage for the Enhanced Games competition starting May 24.
3. Strategic Brand Impact
By blending high-profile music performances with its inaugural sporting event, Enhanced aims to elevate brand visibility, drive viewer engagement on its DTC platforms and Roku channel, and reinforce its positioning at the intersection of elite athletics and consumer entertainment.
