Alaska Airlines Boosts Palm Springs Capacity with Coachella Immersive Activation
Alaska Airlines has added the most seats on April flights to Palm Springs and is the official carrier for Coachella and Stagecoach, unveiling an immersive ‘35,000 feet in the air’ activation with complimentary beverages, snacks and exclusive photo ops. The airline is offering free high-speed Wi-Fi on site, a chance to win roundtrip tickets via a ball-machine draw, and is distributing one million Atmos™ Rewards points over three festival weekends.
1. Festival Partnership and Activation
Alaska Airlines returns as the official carrier for Coachella (April 10–13, 17–19) and Stagecoach (April 24–26), bringing its brand alive with a full sensory escape inspired by flying above the clouds. Attendees can enjoy complimentary Alaska and Hawaiian beverages and snacks, experience the airline’s fastest ground-based Wi-Fi, and participate in a custom Atmos™ Rewards prize draw offering roundtrip tickets and other rewards.
2. Expanded Service to Palm Springs
To support festival travel, Alaska has positioned the most seats on April flights to Palm Springs Airport, enabling easy connections from West Coast hubs across its network. This capacity boost coincides with Alaska’s upcoming Europe services, highlighting growth in key markets and strengthening its festival-season appeal.
3. Atmos™ Rewards Engagement
Guests are invited to join or use Atmos™ Rewards to play a ball-machine activation for chances to win prizes ranging from bonus points to free flights. Alaska is awarding one million Atmos points across the three-weekend festival stretch, encouraging loyalty sign-ups and future bookings throughout its North America, Europe and Asia network.