Albertsons and LiveRamp launch cross-channel attribution tool
Albertsons entered a grocery-exclusive collaboration with LiveRamp to launch incrementality-based multi-touch attribution for retail media.
The product links impression-level exposure across owned channels, offsite media, and participating partners such as Meta, with Albertsons transaction data.
Measurement aims to deliver a single deduplicated view of incremental sales impact across channels, supporting cross-platform budget optimization.
PepsiCo joined as an early pilot partner for the attribution capability.
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