Alibaba Accio partners with Hyve Group, Business Show Media, Raccoon Media to deploy AI exhibition agent across European trade shows

The tool integrates into exhibitor directories and floor plans to match buyers with suppliers, plan routes, trigger RFQs, and support procurement workflows.

The rollout follows a June 2026 pilot at Smart Manufacturing Week, where it supported 13,000 visitors and more than 430 exhibitors.

Alibaba.com’s Accio platform has been named the official agentic AI partner for Hyve Group, Business Show Media, and Raccoon Media Group.

Accio’s “Exhibition Agent” will be deployed across six European trade shows in the UK and the Netherlands, spanning multiple retail and sourcing categories.