Alibaba signs multi-year technology and cloud partnership with Brooklyn Nets

BABA•2026-09-28

Alibaba entered a multi-year partnership with Brooklyn Sports & Entertainment, becoming the Nets’ official technology and cloud partner and jersey patch partner for the franchise’s 60th anniversary season.

1. Partnership details

Starting in the 2026-27 NBA season, Alibaba Cloud will power real-time 360° replay at Barclays Center. The partnership also supports personalized in-arena fan collectibles and expanded marketing and game-day technology activations.

Alibaba signs multi-year technology and cloud partnership with Brooklyn Nets

1. Partnership details

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