Alibaba to Launch Conversational Qwen AI on Taobao Ahead of Q4
BABA•Alibaba is preparing to integrate its Qwen AI platform with Taobao to enable conversational shopping, rolling out AI-driven chat features in search, recommendations and livestreaming. Analysts have raised Q4 revenue estimates while forecasting steep profit declines as heavy subsidies and aggressive AI spending weigh on margins.
1. Qwen AI Integration Plan
Alibaba plans to integrate its in-house Qwen artificial intelligence platform into Taobao’s core systems this quarter, embedding natural language chat functionality into product search, recommendation engines and customer support.
2. Conversational Shopping Features
The rollout will bring AI-driven chat interfaces to livestreaming sessions and product pages, allowing users to ask questions, compare items and receive personalized suggestions in real time to boost engagement and conversion.
3. Forecasted Earnings and Margin Impact
Analysts have lifted Q4 revenue forecasts anticipating a sales uplift from the new AI features, but they project a steep drop in profits as Alibaba ramps up subsidies and invests heavily in AI development, compressing near-term margins.
