AMASS Brands Debuts Four-Flavor Electrolyte Powder Packs with 0g Sugar, 5 Calories
AMSS•AMASS Brands launched Electrolyte Powder Mixers in 16-count single-serve stick packs across four flavors, each serving delivering 0g sugar, 5 calories, 300mg sodium, 25mg magnesium and 60mg potassium. The powders are sold direct-to-consumer and target a market projected to grow from $8B in 2025 to $11.6B by 2030.
1. Product Details
AMASS Brands introduced AMASS Electrolyte Powder Mixers in a stick-pack format, offering four flavors—Lemon Yuzu, Salted Lime, Salted Grapefruit and Sea Salt—in 16-count single-serve packs. Each serving features zero added sugar, 5 calories and balanced electrolytes with 300mg sodium, 25mg magnesium, 60mg potassium and fortified B-vitamins, designed for all-day hydration or mixing in still or sparkling water.
2. Market Context
The global electrolyte powder market was valued at approximately $8 billion in 2025 and is forecast to reach $11.6 billion by 2030, growing at a 7.6% CAGR. Growth is driven by daily hydration routines rather than athletic recovery, with consumer searches for hydration up over 360% year-over-year and zero-sugar formats leading category expansion.
3. Strategic Implications
By extending its ready-to-drink Electrolyte Mixer line into a portable powder segment, AMASS aims to capture new consumption occasions and deepen direct-to-consumer engagement. This launch positions the company to leverage category growth trends, expand its functional hydration platform and potentially boost recurring online sales as part of its multi-brand beverage strategy.
