AMASS Brands Unveils Under-20-Calorie Electrolyte Mixers Tapping $40B Market
AMSS•AMASS Brands Group launched AMASS Electrolyte Mixers, a ready-to-drink, zero-sugar functional beverage line with under 20 calories per blend and real Pacific sea salt electrolytes. Initial production is complete and product is now available through direct-to-consumer channels and select retail partners, tapping a $40B electrolyte market.
1. Product Launch and Formulation
AMASS introduced its AMASS Electrolyte Mixers in ready-to-drink cans formulated for hydration and wellness occasions. Each blend contains under 20 calories, zero added sugar or artificial sweeteners, and uses real Pacific sea salt alongside essential electrolytes for standalone or mixer use.
2. Market Opportunity
The global electrolyte drinks market was valued at approximately $40 billion in 2025 and is projected to exceed $80 billion by 2034, driven by rising demand for low-sugar, functional beverages. AMASS aims to capture a share of this rapidly expanding segment by leveraging its clean-label positioning.
3. Distribution and Availability
Initial production of AMASS Electrolyte Mixers has been completed, with current availability through the company’s direct-to-consumer platform and select retail partners. Broader distribution expansion across additional retail and wholesale channels is planned throughout 2026.
4. Strategic Platform Expansion
This launch aligns with AMASS’s multi-category beverage strategy, combining non-alcohol, functional recovery products, and Alcohol 2.0 offerings. The new mixers are expected to enhance brand awareness, deepen consumer engagement, and support long-term platform growth.
