Amaze introduced its proprietary demand-side platform on Feb. 12, fully integrated across its creator commerce ecosystem to enable unified media buying for audio, connected TV, broadcast and digital out-of-home channels. The solution leverages the company’s first-party creator and fan data for advanced audience targeting, managed campaign optimization and real-time performance visibility.

By bringing the DSP in-house, Amaze expects to reduce reliance on third-party ad platforms, improve cost efficiency and generate a substantial new revenue stream beyond its core commerce services. Centralized media activation through the DSP offers scalable monetization via programmatic channels and enhanced ROI for brand partners.

This launch positions Amaze as a data-driven leader in creator-powered commerce, providing advertisers with a full-stack solution from audience intelligence to media execution. The scalable platform lays the foundation for future deployments to third-party brands, reinforcing long-term growth and competitive advantage in the ad tech sector.