Amaze Launches Multi-Channel Live Shopping Platform Targeting 13M Creators in $6T Market
Amaze Holdings launched Amaze Live, a multi-channel live shopping platform enabling creators, entrepreneurs and brands to host real-time commerce across social media, text, websites and owned channels. The platform targets expansion of the current 13 million creator ecosystem and entry into a projected $6 trillion global social commerce market.
1. Amaze Live Launch
Amaze Holdings has unveiled Amaze Live, a next-generation live shopping and community commerce platform that layers real-time engagement and conversion across social media, text messaging, websites and other owned channels, enabling creators, entrepreneurs and brands to host live selling events outside proprietary ecosystems.
2. Market Opportunity
The platform taps into social commerce expected to exceed $6 trillion globally by 2035 and leverages Amaze’s existing network of over 13 million creators to drive increased transaction frequency, higher user acquisition and deeper audience engagement through live commerce.
3. Platform Differentiation
By allowing live selling experiences to be shared across multiple channels and integrated with third-party commerce tools, Amaze Live aims to break reliance on single-platform models and enhance monetization opportunities for creators, influencers and community sellers.
4. Expansion Plans
Amaze Live will roll out first in the United States with international expansion slated for later this year, and planned integrations into verticals such as Food, Music and Lifestyle to broaden creator-led commerce categories.