Amaze to Integrate IRMA Engine, Enabling 13M Creators to Earn Performance-Based Credits
Amaze signed an LOI to integrate Digital Innovations’ IRMA engine into its platform, enabling more than 13 million creators to earn affiliate commissions and branded rewards. The integration will launch an Amaze credit system to fund performance-based brand campaigns and incentivize creator and fan participation.
1. Integration LOI and IRMA Engine
Amaze signed a letter of intent with Digital Innovations to embed its proprietary IRMA engine into the Amaze platform. This integration aims to create a new monetization layer by connecting the IRMA engine’s performance-tracking capabilities with Amaze’s existing creator network.
2. Creator and Fan Monetization
Over 13 million creators on the Amaze platform will be able to opt in to IRMA-powered campaigns, earning affiliate commissions and branded rewards through the new credit system. Fans can also participate by completing engagement tasks and promoting content, deepening community loyalty and reach.
3. Brand Campaign Funding and Reporting
Participating brands, agencies, and e-commerce firms will fund campaign rewards based on measurable outcomes such as referrals, conversions, and engagement. Real-time visibility into campaign metrics and ROI is expected to differentiate Amaze’s performance-driven model from traditional influencer marketing.