Amazon expands iHeartMedia ad deal; 56% of CIOs plan higher AWS budgets
AMZN•Amazon Ads expanded partnership with iHeartMedia to enable cross-platform ad buying across Prime Video, Twitch, Music, Fire TV and Alexa via AmazonDSP, aiming to boost ad revenue. Jefferies survey shows 10.1% global cloud budget growth and 56% of CIOs plan higher AWS spending in 2026, underscoring robust demand.
1. iHeartMedia Partnership Expansion
Amazon Ads has broadened its relationship with iHeartMedia, making it a local reseller for premium audio and video inventory including Prime Video, Twitch, Amazon Music, Fire TV and Alexa. Advertisers can now manage all campaign types—audio, streaming and video—from a single AmazonDSP hub, leveraging first-party shopper data for more precise audience targeting and measurement.
2. Jefferies AWS Spending Survey
A June survey of 40 IT executives by Jefferies projects global cloud spending to rise 10.1% in 2026, up from 4.8% in 2025. Within that, 56% of CIOs expect to increase AWS budgets next year, outpacing other vendors and highlighting sustained demand for AWS infrastructure and services.
3. AWS Consulting Partner Award in Brazil
AI/R Compass UOL was named 2026 AWS Consulting Partner of the Year for Brazil, its fifth AWS Partner Network award in four years. The recognition underscores AWS’s leadership in data engineering, complex infrastructure and Agentic AI deployment across the Brazilian market.
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