Amazon Faces 70,000-Unit Toy Recall Ahead of $21.6B Prime Day
AMZN•Amazon faces recall of 70,000 silicone teething toys after choking incidents, potentially incurring liability and brand damage. Meanwhile, Prime Day starting June 23 is projected to generate $21.6 billion in GMV (up 5% YoY) and add $8.5 billion to Q2 revenue.
1. CPSC Recalls 70,000 Silicone Teething Toys
The U.S. Consumer Product Safety Commission has ordered a recall of 70,000 silicone teething toys sold on Amazon after reports of children choking on loose strings. Affected units will be removed from inventory, with Amazon facing potential warranty claims, regulatory scrutiny and reputational damage.
2. Prime Day 2026 Expected to Drive $21.6 Billion GMV
Amazon’s Prime Day runs June 23–26 across 35 product categories in 27 countries, with analysts forecasting gross merchandise value of $21.6 billion, a 5% year-over-year increase. The event is expected to generate $12.4 billion of additional GMV and boost second-quarter revenue by $8.5 billion, providing a key indicator of consumer spending trends.
