Amazon Jumps 2.48% on Prime Day; Plans Zoox Ramp, Faces $90K Seller Scrutiny
AMZN•Amazon shares rose 2.48% on Day Two of its four-day Prime Day event, projected to generate $26.3B in sales versus a $21.6B forecast, as Alexa for Shopping deals boost conversion. Amazon plans to ramp Zoox robotaxis to 100 units weekly and faces scrutiny over a $90K frozen seller-funds black-market scheme.
1. Robust Prime Day Sales and Alexa Push
Amazon shares climbed 2.48% on June 24 during Day Two of its four-day Prime Day as forecasts reached $26.3 billion in total online sales compared to a $21.6 billion projection. The retailer’s Alexa for Shopping feature, launched in May 2026, is personalizing deals and improving conversion rates despite stable browsing activity.
2. Zoox Robotaxi Production Increase
Amazon's self-driving subsidiary Zoox unveiled an upgraded robotaxi design and plans to scale production up to 100 vehicles per week at its Hayward, California factory, aiming to accelerate commercial deployment and enhance rider experience through improved design features.
3. Seller-Funds Black-Market Scrutiny
The company faces investor scrutiny over revelations of an illicit network offering insider access to recover frozen seller funds, as one merchant reported $90,000 withheld following policy suspensions. While Amazon asserts rare employee involvement and robust fraud prevention, this episode raises concerns around marketplace controls and seller trust.
