Prime Day Shines with $26.3 Billion Forecast and Zoox Plans 100 Robotaxis Weekly

AMZN•2026-06-25

Amazon shares rose 2.48% on Day Two of Prime Day 2026, with forecasts of $26.3 billion in sales and Bank of America modeling $21.6 billion GMV while launching Alexa for Shopping to boost conversions. Zoox will ramp production to 100 upgraded robotaxis weekly at its Hayward plant, propelling Amazon’s autonomous vehicle ambitions.

1. Prime Day Performance

Amazon’s four-day Prime Day event running June 23–26 saw shares rise 2.48% on day two as forecasts project $26.3 billion in online sales and Bank of America models $21.6 billion in GMV. Alexa for Shopping, introduced in May 2026, personalized deals to lift conversions, while Q1 revenue hit $181.5 billion (+17%) and AWS grew 28%.

2. Zoox Production Ramp

Zoox unveiled a refreshed robotaxi design aimed at improving rider experience and will increase production to 100 upgraded vehicles per week at its Hayward factory. This acceleration supports Amazon’s long-term autonomous vehicle strategy and potential new revenue channels.