Prime Day Shines with $26.3 Billion Forecast and Zoox Plans 100 Robotaxis Weekly
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AMZN•Amazon shares rose 2.48% on Day Two of Prime Day 2026, with forecasts of $26.3 billion in sales and Bank of America modeling $21.6 billion GMV while launching Alexa for Shopping to boost conversions. Zoox will ramp production to 100 upgraded robotaxis weekly at its Hayward plant, propelling Amazon’s autonomous vehicle ambitions.
Amazon’s four-day Prime Day event running June 23–26 saw shares rise 2.48% on day two as forecasts project $26.3 billion in online sales and Bank of America models $21.6 billion in GMV. Alexa for Shopping, introduced in May 2026, personalized deals to lift conversions, while Q1 revenue hit $181.5 billion (+17%) and AWS grew 28%.
Zoox unveiled a refreshed robotaxi design aimed at improving rider experience and will increase production to 100 upgraded vehicles per week at its Hayward factory. This acceleration supports Amazon’s long-term autonomous vehicle strategy and potential new revenue channels.
Businessinsider