Amazon launches 15-minute grocery delivery in São Paulo with free Prime shipping
Amazon launched the Amazon Now service in São Paulo on 3 March, offering 15-minute grocery and essentials delivery to Prime members at no cost and charging non-members 5.49 reais. The service will extend to seven more Brazilian cities by 9 March through a partnership with Rappi.
1. 15-minute Delivery Launch in São Paulo
Amazon introduced its Amazon Now service in São Paulo on 3 March 2026, promising delivery of groceries and everyday essentials within 15 minutes.
2. Pricing and Partnership
The service offers free delivery to Prime members, charges non-Prime customers a 5.49 reais fee, and will waive service fees for an introductory period, leveraging local delivery partner Rappi.
3. Expansion Plan and Market Context
Amazon Now is scheduled to roll out to seven additional Brazilian cities by 9 March, as the company seeks to strengthen its position against MercadoLibre and Shopee after investing 55 billion reais since entering Brazil.