Amazon Launches Prime in South Africa at 59 Rand Monthly
AMZN•Amazon has launched its paid Prime subscription service in South Africa at 59 rand per month or 399 rand per year, offering one-day delivery on select products plus Prime Video, Music and reading content nationwide. This expansion introduces a competitively priced membership tier in a new market, targeting e-commerce growth and incremental subscriber revenue.
1. Launch Details
Amazon has rolled out its paid Prime service in South Africa, priced at 59 rand per month or 399 rand per year. Members receive unlimited one-day delivery on eligible items alongside access to Prime Video, Music and reading content across the country.
2. Market Implications
South Africa’s e-commerce sector is poised for growth as internet penetration increases. Amazon’s competitively priced membership aims to capture market share from local logistics and streaming providers, potentially boosting its international subscriber base and membership revenue.
