Amazon Rises 2.5% on Prime Day with $26.3B Sales Forecast
AMZN•Amazon shares climbed 2.48% on the second day of Prime Day 2026 as the four-day event targets $26.3 billion in online sales, with Bank of America modeling $21.6 billion in gross merchandise value and Alexa for Shopping boosting conversion rates. Zoox also announced plans to ramp production of up to 100 upgraded robotaxis weekly at its Hayward factory.
1. Prime Day Sales Performance
On June 24, Amazon shares rose 2.48% intraday as Prime Day 2026 entered its second day. Industry forecasts project $26.3 billion in online sales over the four-day event, while Bank of America models $21.6 billion in gross merchandise value, and early data shows Alexa for Shopping driving higher purchase conversions without increasing browse activity.
2. Analyst Outlook and Cloud Growth
Analyst Brian Pitz reiterated a Buy rating with a $355 price target, citing strength in AI and cloud services. In the first quarter, Amazon reported revenue of $181.5 billion, up 17%, with AWS growing 28%, underpinning bullish long-term valuation assumptions.
3. Zoox Robotaxi Production Ramp
Amazon’s autonomous driving subsidiary Zoox unveiled a refreshed robotaxi design aimed at improving rider experience. The company plans to scale production at its Hayward factory to as many as 100 upgraded vehicles per week, marking a key step toward commercial deployment.
