Flipkart Reaches 1,000 Micro-Fulfillment Hubs as Amazon Now Targets 1,000
AMZN•Flipkart’s Minutes service has built a network of 1,000 micro-fulfillment centers in under two years and plans to expand to 1,500 by year-end 2026. Amazon’s Now service currently operates over 500 centers in more than 15 cities and aims for 1,000 centers across 100 cities.
1. Flipkart Minutes Network Growth
Since its August 2024 launch, Flipkart’s Minutes has scaled to 1,000 micro-fulfillment centers across India in under two years, enabling deliveries in minutes. Orders have surged 400% year-over-year with retention up 20%, reflecting changing consumer habits toward electronics and personal care.
2. Expansion Plans to 1,500 Centers
Flipkart plans to add 500 more centers by the end of 2026, positioning Minutes as potentially India’s second-largest quick-commerce network by center count. This accelerated buildout underscores a strategy to capture rising demand for instant deliveries beyond groceries.
3. Amazon Now’s Rapid Rollout
Amazon Now currently operates over 500 centers in more than 15 cities and aims to reach 1,000 centers across 100 cities, broadening its offering from groceries into apparel, electronics and home products. This expansion marks a significant push in Amazon’s fast-delivery infrastructure in India.
4. Competitive Landscape
India’s quick-commerce battleground features Blinkit with 2,243 centers, Zepto and Swiggy Instamart growing their footprints, and Flipkart and Amazon racing to close the gap. Intense competition is driving higher capital spending and service innovation across the sector.
