Amazon to Invest $13B and Expand 10-Minute Delivery to 300+ Cities
AMZN•Amazon plans to expand its Amazon Now ultra-fast delivery service from 15 to over 300 Indian cities while pledging an additional $13 billion for AI and cloud infrastructure. Meanwhile, Flipkart Minutes has scaled to 1,000 dark stores and targets 1,500 across 180+ cities, heightening pressure on Blinkit and Instamart.
1. Amazon Expansion Plans
Seattle-based Amazon is accelerating its Amazon Now service, scaling from just over 15 cities to more than 300 Indian locations. This push is backed by a fresh $13 billion commitment for AI and cloud infrastructure, aiming to strengthen last-mile logistics for 10-minute deliveries.
2. Flipkart Dark Store Growth
Flipkart Minutes has rapidly grown its network to 1,000 dark stores covering 130 cities in under two years and plans to open 1,500 stores in over 180 cities within months. Aggressive store roll-outs and discounting strategies are central to its rapid-commerce ambitions.
3. Competitor Valuation Impact
Eternal Ltd.’s Blinkit and Swiggy’s Instamart have seen their valuations slide 28% and 47% from recent peaks, erasing over $15 billion in market value. Investors are bracing for compressed near-term profitability as competition intensifies in India’s $11 billion rapid-commerce segment.
